Established in 1906 as the New Balance Arch Support Company in Boston, Massachusetts, this US brand continuously innovates to enhance its footwear. New Balance is renowned for its technologically advanced sneakers, available in a wide range of sizes and widths to ensure the best possible performance.
New Balance never compromises on style or substance. Each pair of shoes is crafted to deliver the utmost comfort and support. But New Balance is more than just sneakers. From sleek activewear to cosy outerwear, its collections are designed to empower you on and off the track.
Track down the New Balance boutique at Maasmechelen Village, just off the E314 and a short drive from Brussels by car or the luxury Shopping Express coach. Genk Railway Station is within reach by bus or taxi, while Antwerp, Düsseldorf and Cologne are less than two hours’ drive away.
